A few years back, Pete & Gerry’s delighted egg lovers with its “wildly” fun national campaign — a playful yet purposeful effort that put the spotlight on its pasture-raised eggs. The campaign celebrated the quirky charm of Pete & Gerry’s free-range hens while reinforcing the brand’s commitment to ethical, sustainable farming. The campaign’s lighthearted tone, paired […]
As artificial intelligence reshapes industries at an unprecedented pace, businesses face a critical decision: should they build their own AI solutions or buy ready-made products from external vendors? While the idea of building custom AI systems holds a certain allure — offering control, customization, and innovation — the reality is far more complex. The decision […]
Dealmaking today isn’t a casual jog — it’s an all-out sprint in a marathon that never slows down, and is getting even faster. Mergers and acquisitions (M&A) and private equity investors are constantly racing to find the next great opportunity, but the course has changed. Traditional strategies — built on personal networks and intuition — […]
Venture capital (“VC”) deal sourcing is a crucial aspect of the venture capital ecosystem, as it represents the ability to identify quality of potential investment opportunities available to venture capital firms. To be competitive, VCs must build sophisticated sourcing capabilities that enable them to quickly identify good targets, proceed to an offer to beat their […]